Quitting the Job: The My-Cap Story of Going All In

For a long time My-Cap ran as a side project. It started on eBay — small monthly sales in the low thousands, mostly one-off transactions. The goal was simple: see if there was real demand for the multi-brewer concept outside of a day job.

By mid-2008 the picture started to shift. Web sales began appearing and then grew fast. What had been a few hundred dollars here and there became consistent thousands. By December 2008 web sales crossed $21,000 for the month. January 2009 pushed close to $29,000. The business was no longer a hobby that paid for itself — it was generating real revenue and real margin.

That growth forced a decision. Keeping a full-time job while trying to scale something that was clearly taking off no longer made sense. The split attention was the real constraint. So I quit.

Going full-time removed the safety net but also removed the artificial limit on how much time and focus the business could receive. The early months were still lean — expenses tracked against roughly 40% margins, and every dollar mattered — but the trajectory was clear. The multi-brewer line had legs, and the only way to find out how far it could go was to commit completely.

This wasn’t about chasing a big exit or dramatic change. It was about matching effort to opportunity. The data on the spreadsheet made the choice obvious: the side project had become the real work.

Note: My-Cap is a registered trademark of SVL Services. I no longer own it and have no association with SVL Services.